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The results of Gartner's slightly frightening-sounding annual report Magic Quadrant for Cloud Infrastructure as a Service have been released, with nobody in the industry surprised to learn that Amazon Web Services (AWS) topped the table.
Ranking highest in both ability to execute and completeness of vision, Amazon retained its position as the most-respected, industry-standard cloud services provider for 2013, which is not unexpected given how much the company has invested in this arm of its business.
However, the handful of firms scampering in Amazon's impressive wake do make for interesting reading, as more companies hope to get involved in the growing trade and increase competition in the market.
While it is easy to dismiss these research reports as relatively unimportant - especially because there are so many of them - Gartner's badly-named Magic Quadrant approach has actually been fairly influential, and is a good way for cloud companies to connect with new business.
So for CSC, Microsoft and Rackspace - the three firms coming in behind Amazon, with their actual ranking difficult to gauge because of the four-square nature of Gartner's metric - their position in the report is likely to be good news.
However, despite their investment it is clear that Amazon remains far ahead of the competition for the moment.
"AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers in this Magic Quadrant," the report claimed, according to the Register.
"It has by far the largest pool of capacity, which makes its service one of the few suitable for batch computing, especially for workloads that require short-term provisioning of hundreds of servers at a time."
Gartner anticipates the market becoming more competitive over the coming years as major players like Microsoft try their best to get involved with the potentially lucrative area of service provision, alongside smaller, more boutique offering such as SoftLayer's.