US businesses are developing their approach to utilizing big data, attempting to find more refined ways to analyze information and aiming to pick up more diverse streams of knowledge in order to improve their predictive powers, according to a new report from Vitria.
The operational intelligence firm surveyed over 122 companies at two major big data conferences while compiling its research.
According to Vitria, businesses now want to analyze both historic and streaming information in order to clarify the picture they can put together - perhaps a further reminder of how far American organizations have progressed in this area compared to their counterparts in the UK and Europe.
Some 41 per cent of respondents wished to be able to take action on data within seconds or minutes of gathering it, but 67 per cent admitted to not currently possessing these capabilities, suggesting there is some discrepancy between what firms want to achieve and their current technological prowess.
"The ability to make faster, better decisions, increase operational efficiency and improve customer experience were the top three benefits that the respondents hoped to achieve," said Vitria.
Despite the obvious progress being made, 30 per cent of companies questioned still do not have an infrastructure in place to deal with big data analytics.
One factor in this could be the continued problem line managers are having in pushing big data - for 47 per cent of firms, top executives still have the control over funding in this area, with only 16 per cent of department heads capable of making this call.
For American IT chiefs, it is crucial to ensure they can engage with senior staff and push the importance of big data analytics, as its increasing importance could see firms not taking it up left behind by their counterparts.
Organizations should "evaluate solutions that also incorporate capabilities that let [them] take immediate action on the discovered insights", concluded the report.