Everyone communicates. It can either make you or break you. It can be the difference maker in how effective you are as a leader and how successful you are in your business. The best communicators in the world are able to use words and a delivery style that conjure emotion and embed their own ideas into people's minds. Sometimes its the element of surprise. Sometimes its using the right adjectives to paint a dramatic mental picture. At the end of the day, it all comes down to finding ways to make your message more meaningful to the person you are communicating with.
Effective communication leads to collaboration and opportunity. As a healthcare sales professional, my greatest tool is my ability to effectively communicate. It allows me to understand the goals, fears, desires and pressures of my clients. It prepares me with knowledge and resources for decisive action at challenging times and builds both trust and loyalty which are key to building quality relationships.
Poor communication leads to missed opportunities. It reduces quality and weakens productivity. The person you are communicating with has the power to accept or reject your ideas. Take the time to understand who it is you are communicating with. Listen to understand, not just to respond. The most important thing in communication is to hear what isn’t being said. Communicate in a way that your message is simple, has purpose, and gets you the results you are looking for. Ask questions to be certain needs and expectations are fully understood on both sides of the conversation.
Everything comes down to time, energy and effort. Don’t make every communication an effort to sell something. Good communication should include information that is useful and helpful to your client. Be exciting. Be excitable. Be memorable. Know what motivates your clients and speak directly to that end. Remember that communication is a 2-way street. If you always have to hit up your “relationship” for communication then you really don’t have “relationships”.
Without communication there is no relationship. Without relationship there is no trust. Without trust there is no reason to continue.