North America remains the world leader when it comes to investment in big data, according to the latest report from technology expert Gartner.
However, there is no doubt it has now become a global phenomenon, with 64 per cent of international organizations planning to put cash into developing their big data capacity in 2013 compared to just 58 per cent in 2012.
Lisa Kart, research director at Gartner, said: "Our survey underlines the fact that organizations across industries and geographies see 'opportunity' and real business value rather than the 'smoke and mirrors' with which hypes usually come."
Despite this positive spin from Ms. Kart, it is still true that only eight per cent of firms responding to Gartner's survey have actually deployed their lofty plans for the use of big data.
Some 30 per cent have put such plans in place in the past, with 19 per cent planning to invest in the next 12 months and 15 per cent looking to the next 24 months before making their move.
Media and communications, banking and the services industry are the leaders in this sector, although transport, healthcare and insurance firms have major plans that could put them in the driving seat over the coming years.
Asia/Pacific organizations and those in North America appear to be the most ambitious when it comes to utilizing big data - Europe is lagging behind, as it tends to do when adopting new technologies.
One factor in this could be the European Commission's on-going concerns over the privacy problems that can come about if this type of information is used in an inappropriate or unsafe manner.
However, there is no doubt that firms across the globe are going to look towards the technology for a range of reasons.
Ms. Kart concluded: "Different industries have different priorities when it comes to big data. Industries that are driving the customer experience priority are retail, insurance, media and communications, and banking, while process efficiency is a top priority for manufacturing."