The success of Android has not yet reduced the developer focus on iOS applications in North America, according to the latest report from Forrester, which polled more than 1,600 firms across the continent.
Some 35 per cent of respondents admitted they still target iPhones as their main platform, compared to 27 per cent who prefer to look to Android initially before considering any other ports.
This may seem unusual because of Android's huge market stake, which has been estimated at being around 80 per cent, reports Tech Crunch. However, iOS has long punched above its weight for several reasons - it is often considered a better platform by developers, and Apple's strong branding has retained its impressive sheen over the last few years.
Better app monetisation on iOS is also cited as the reason developers choose to go Apple first, while developing on Android is generally seen as involving more resources and time, making it difficult for smaller tech firms to get involved.
Nevertheless, Android's dominance of the market means that it makes economic sense to utilise this platform, with 84 per cent of respondents suggesting that launching in that area is a priority for their business.
Apps have become big business for developers in the US, with the mobile economy still growing and devices such as Apple's much-vaunted iPad further driving up demand for programmers able to build Android and iOS-functional technology.
Furthermore, North America remains the area where the most apps are developed, according to recent research from the EU. 42 per cent of the products come from the US, although European developers are becoming more important, with a current market share of 22 per cent that contributes significantly to the continent's tech economy.
"For me, the app economy is a great example of what happens if you create the right environment; give people the framework to create. Borderless, open, and as innovative as your imagination. Now we need to bring that philosophy to other levels of the digital ecosystem," said European Commissioner Neelie Kroes.