Web design is a flourishing career for people working in the IT and tech industry, with new threads springing up all the time - for instance, the emergence of m-commerce and the increasing prevalence of tablets and smartphones means many companies are focusing on developing their mobile sites.
Canny developers and designers looking to get ahead in the industry should try to stay informed about some of the emerging trends, as this can help them get an edge on their competitors and snaffle the best jobs.
With that in mind, here are some of the emerging areas in web design that could become more important in 2014.
Arguably, recent years have seen too much focus on complex, heavy-duty features within the world of web design. With so many different coding possibilities available, it's understandable businesses want to make sure their site stands out from the crowd because of its bells and whistles.
However, there has been something of a backlash to this approach, with a growing number of designers adopting a simpler, clutter-free approach.
Not only does this make it easier to create a website that works across multiple platforms, but it can also offer an elegant and easy-to-use site that is appealing to browsers.
Following on from the above, this is an approach that considers what a user wants from their browsing experience and starts from there.
Widgetware chief executive officer Myles Golden said: "The user experience should be looked at as an extension of how your brand interacts with an audience. If it's easy to access all of your information, products, blog, social media and profile, then you are in a better standing to get more traffic, sales and social signals from all types of users."
As with the other trends mentioned, this approach focuses on ease of use. Having a website that exists all on one page makes it simple to browse, particularly on smartphones and tablets.