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For the last several years, the buzz around mobile technology, mobile content consumption and our continued dependence on devices has increased exponentially. Throughout the rapid evolution of web and mobile development, the way this content is created has not changed at the same pace.
Blogs and other in-house websites have actually prolonged this slow development of how content is being created and distributed across the web. WYSIWYG editors have made CMS users lazy, leaving businesses and brands in a vulnerable position when it comes time to develop a mobile or tablet-friendly site. Even still, developing sites for mobile phones and tablets will not be enough – businesses need to be ready to adapt to the ‘next big thing.’ Treating web platforms in the same manner as we treat print media will no longer be a tolerable shortcut in a few years’ time.
While the ‘next big thing’ on the web is yet to be determined, it is important that businesses take caution in the development of their digital infrastructure. Back-end developers will be high in demand over the next few years as the need for dynamic websites continues to increase and as organizations continue to mix their responsive, mobile and adaptive content into their online campaigns.
For developers, this progression means staying ahead of the curve in terms of skill set and trends in the market. Understanding server-side development and client interpretation is key to becoming successful as these trends mature. Salaries for back end developer/engineer positions climb upwards of $119,000 per year.
These changes in content creation will also be crucial for front end developers to manage, as web design is not only about the sophistication of the code, but also about the aesthetic message that the content elicits. Utilizing the framework and strategic plan outlined on the back end, front end developers will be tasked with continuing a fluid user experience across platforms, as many studies have shown that users who are on mobile and users who are on desktop are actually very similar consumers.
Front-end developer salaries are currently up to $112,000 per year, with some employers paying as much as $126,000 per year for senior level talent. Without a doubt, the market will soon be intolerant of web development short cuts and businesses will need to work smarter, not harder to secure the talent and digital infrastructure they need in order to remain successful.